Our Mission

Our mission is to create bespoke design solutions for women that adapt to their lifestyle and outfit whatever the occasion.

We create capsule wardrobe essentials with unique versatility to contribute to effortless chic and a sustainable way of life.


As conscious consumers, we are constantly looking for ways in which our personal choices can contribute to a more sustainable future.

The Morphbag by GSK’s three foundation values are based on two fundamental goals:

I. To break the misconception that vegan leather compromises on look and quality and to reduce the demand for animal leather

II. To encourage sustainable shopping by offering a product that offers so much versatility that it minimises the need to keep shopping to serve different uses or styling purposes.