London-based Italian designer Giovanna Sessi-Knott identified the gap in the market for a handbag solution that would serve the lifestyle of a busy woman-on-the-go, would morph with her multiple activities from day to night as well as from work to leisure, would be the optimal accessory on her travels, would work across most colours of her wardrobe and throughout the seasons.
The Morphbag by GSK was designed as a capsule wardrobe essential and a perfect addition to a sustainable wardrobe.
The Morphbag by GSK has been awarded 2020 Best Slow Fashion Brand as has been described by the judges of Eluxe Magazine as
‘… the only bag you need in your wardrobe!’
As a multi-tasking working mother and a frequent traveller herself, Giovanna created The Morphbag by GSK with as a multifunctional set of three colour coordinated bags.
The set includes a reversible tote, a cross-body bag/shoulder bag and a wallet/clutch. Giovanna created all three bag shapes in contrast colours to maximise wardrobe coordination and to allow use throughout the seasons.
The material used in all designs is 100% PU leather that has been coated and textured to have a like-for-like grain look, touch and quality comparable to animal leather but is cruelty free and PETA approved vegan.
The lining of the cross-body bag is made from recycled water bottles.
THE SUPPLY CHAIN
The Morphbag by GSK handbag solution is innovative and has been patented as a 3-in-1 concept by GSK Bespokedesigns LTD, which is a company registered in England and Wales under company number 11247658.
GSK Bespokedesigns Ltd is partnered with a factory in Guangzhou, in Southern China, north west of Hong Kong. The factory is SGS audited.
The manufacturer shares The Morphbag by GSK values and the factory upholds strict human rights standards across its operations. Regular audits are run to ensure standards are maintained. Business practices, working conditions and safety of labour, fair wages and working hours, are monitored throughout the production process.
Here are some images of our manufacturing process. There is a lot of hand stitching and manual craft involved to achieve a precise execution of the intended quality of the handbags.
The Morphbag supply chain is simple and direct. Once manufactured, the products are shipped directly, via DHL Cargo (DHL GOGREEN SOLUTIONS) to The Morphbag offices, where the items are stocked, packaged and distributed directly to customers, again using DHL. All packaging used is made from recycled paper and cardboard.