The Conscious Fashion Campaign

The Morphbag by GSK is a proud member of the Conscious Fashion Campaign which is set to promote the United Nations’ Sustainable Development Goals ("SDGs") within the Fashion Industry.

The Conscious Fashion Campaign represents a unified language and framework for the Fashion Industry aimed at responsible production and consumption.

This report captures key highlights from company data that demonstrates the SDGs Goals that are important to GSK BESPOKEDESIGNS LTD and are being monitored as well as pro-actively worked towards.                                        

The following SDGs have been identified as key drivers for our business, more specifically key targets that align with our business model and desired impact have been mapped out below.

 

THE MORPHBAG BY GSK | SUSTAINABLE DEVELOPMENT GOAL 12 | RESPONSIBLE CONSUMPTION AND PRODUCTION

          

SDG Goal no: 12         

Ensure sustainable consumption and production patterns, is about doing more and better with less.

Creating multi-functional designs with maximum versatility to promote slow fashion / buying less.

It is also about decoupling economic growth from environmental degradation, increasing resource efficiency and promoting sustainable lifestyles.                                                                                                        

Specific Targets:  12.5

By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse through careful selection of manufacturer and suppliers

Specific Targets: 12.8

Slow fashion advocacy through social media, blogs, newsletters. Development of designs that specfic to individual lifestyle-needs, are versatile and multi-functional so that customers are encouraged to buy less.                  

Key measurements for our business: Number of social media posts, blogs and newsletter that bring awareness on importance of considerate consumption, research of materials that can be recycled.

Recorded Impact: Creation of new designs that multi-functional and versatile to reduce the need to buy more than necessary.

Continuous improvement of all packaging.

THE MOPRHBAG BY GSK | SUSTAINABLE DEVELOPMENT GOAL 13 | CLIMATE ACTION

     

SDG Goal no: 13         

Take urgent action to combat climate change and its impacts.                                                                                           

Specific Targets: 13.3

Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.         

Key measurements for our business: promoting sustainable life style though social media, interviews, blogs, newsletter and joining forces with like mided communities.                                                                                                          

Recorded Impact:  Number of social media posts, blogs and newsletter that bring awareness and educate on the correlation between cattle farming, deforestation and climate change.

THE MORPHBAG BY GSK | SUSTAINABLE DEVELOPMENT GOAL 15 | LIFE ON EARTH

               

SDG Goal no: 15

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss                                                                                                     

Specific Targets: 15.1

Amazon Rainforest plays an important part in regulating the world's oxygen and carbon cycles as it produces approximately 6% of the world's oxygen and also acts as a carbon sink by readily absorbing large amounts of carbon dioxide from the atmosphere.

To promote the reforestation of the Amazon Rainforest by educating about the impact of cattle farming and planting trees with every purchase.                                                                                                           

Specific Targets: 15.4

To promote the reforestation of the Amazon Rainforest through tree planting to also ensure conservation of its ecosystem and biodiversity.                                  

Key measurements for our business:  continuos research for increasingly sustainable, bio-degradable and ethical materials, planting trees to offset carbon offprint of every purchase, use of 0 carbon footprint couriers.                               

Recorded Impact:  # tree planted

THE MORPHBAG BY GSK | SUSTAINABLE DEVELOPMENT GOAL 17 | PARTNERSHIP FOR THE GOALS

                                                                                       

SDG GOAL no 17:

Strengthen the means of implementation and revitalize the global partnership for sustainable development.

Specific Targets: 17.11

Significantly increase the exports of developing countries.

Key measurements for our business: Looking to produce in developing countries.

Recorded Impact: Contracting artisans in developing countries for the creation of the new collection by 2024