As conscious consumers, we are constantly looking for ways in which our personal choices can contribute to a more sustainable future.

The Morphbag by GSK’s foundation values are based on four fundamental goals:

I. To break the misconception that vegan leather compromises on look and quality and to reduce the demand for animal leather and deforestation due to cattle farming.

II. To encourage sustainable shopping by offering a product that offers so much versatility that it minimises the need to keep shopping to serve different uses or styling purposes.

III. To empower women by tailoring handbag designs to their multi-tasking lifestyle and to their desire for effortless style.

IV. To build a community of women empowering women through sharing inspirational personal stories in The Empowering Morph-Moment Interview Series .