ONE TREE PLANTED

The Morphbag by GSK recently started collaborating with One Tree Planted and is planting 3 trees for the Amazon Project with every Morphbag set sold.

One Tree Planted runs many wonderful and essential projects but I chose this particular one because the Amazon Rainforest plays an important part in regulating the world's oxygen and carbon cycles as it produces approximately 6% of the world's oxygen and also acts as a carbon sink by readily absorbing large amounts of carbon dioxide from the atmosphere.

The Amazon Rainforest is also one of the main areas affected by deforestation from farming which is in contrast with one of the core values of sustainability The Morphbag brand stands for. This project also creates sustainable jobs by empowering land owners which also has an immeasurable positive effect on the environment.

Reforestation of the Amazon Rainforest helps restore the lungs of our Mother Earth. So far, we have contributed with planting 100 trees and we are committed to this project in the long run.

CONSCIOUS FASHION CAMPAIGN

The Morphbag by GSK is a proud member of the Conscious Fashion Campaign which is set to promote the United Nations’ Sustainable Development Goals ("SDGs") within the Fashion Industry.

The SDGs were launched in 2015 with 169 targets included in 17 SDG to integrate into business with the objective to have these addressed and implemented globally by 2030.

The Conscious Fashion Campaign represents a unified language and framework for the Fashion Industry aimed at responsible production and consumption.

The Morphbag by GSK supports SDG 15, SDG 12 and SDG 17

SDG 15 – LIFE ON LAND

There have been numerous studies (e.g., FAO of the United Nations) which show that cattle farming is by far the biggest contributor to CO2 emissions in livestock farming, representing over 60% of associated emissions. What drives the growth in cattle farming is not just our consumption habits but also our use of cowhide for leather products (with 65% of leather being cow leather). Analysis has shown that leather accounts for up to 10% of the value of a cow* – hence, reducing the unnecessary demand for this by-product will contribute to the reduction in demand for cattle farming overall** – thereby lowering the carbon footprint of livestock farming and contributing to a more sustainable future.

* https://www.onegreenplanet.org/animalsandnature/leather-is-more-than-a-by-product-of-the-meat-industry/

** https://www.bloomberg.com/news/features/2019-08-09/america-s-obsession-with-beef-is-killing-the-leather-industry

The objective of the creation of The Morphbag by GSK was the desire to create cruelty-free handbags without compromising on either quality or style. The Morphbag by GSK is made from premium faux-leather that feels and looks like traditional leather but is P.E.T.A. certified vegan.

This is important as, while there is an increasing demand for ethical products, the mass market still represents a larger proportion of the whole market and non-ethically minded consumers will not be persuaded to switch to cruelty-free leather unless they get an alternative that has the same look, feel and quality of animal leather.

SDG 12 – RESPONSIBLE CONSUMPTION AND PRODUCTION

GSKBESPOKEDESIGNS LTD, the company behind the brand, is partnered with a sustainably run factory in Guangzhou. The Morphbags are manufactured with highest precision and skilled craftsmanship. The artisans work in a factory with modern facilities and comfortable working conditions. They are paid fair wages, work legal business hours and are granted regular holidays.

SDG 17 – PARTNERSHIP FOR THE GOALS

Imported from China, thus increasing the exports of developing countries.

PETA CERTIFICATION

People for the Ethical Treatment of Animals

PETA is the largest animal rights organisation in the world, with more than 6.6 million members and supporters. The Morphbag by GSK is proud to be one of them.

ETHICAL BRAND DIRECTORY

As an ethical and sustainable brand, The Morphbag by GSK is also a proud member of the Ethical Brand Directory, a curated collection of ethical and sustainable lifestyle brands and ethical and sustainable beauty brands, that have been all carefully selected by its founder, Roberta Style Lee, with the style-conscious consumer in mind. The Morphbag by GSK collection is also available in the Ethical Brand Boutique.

FASHION REVOLUTION

Fashion Revolution is a global movement lead by the industry as well as the public and has a core mission to turn the fashion industry around to be more transparent with regard to ensuring safe, dignified working conditions and living wages for people involved in the supply chains and with full environmental sustainability in mind whilst putting these aims over inconsiderate profit making.

The Morphbag by GSK Designer, Giovanna Sessi-Knott, participated in the 2020 summit and had the opportunity to speak at the event in an interview led by Sustainable Fashion Stylist Roberta Style Lee who, as founder of the Ethical Brand Directory, who also acted as co-sponsor of the Fashion Revolution summit.

THE IMMACULATE VEGAN

The Morphbag by GSK is available on the Immaculate Vegan shopping platform with whom the brand shares the collective mission for change.

COMMON OBJECTIVE

The Morphbag by GSK is a member of Common Objective (CO) business network for the fashion industry with the mission to take sustainable fashion from niche to norm.

CO builds on ten years of work by the Ethical Fashion Forum, which now reaches a global network spanning 141 countries.

UKFT: UK FASHION AND TEXTILE ORGANISATION

The Morphbag by GSK is also a member of the UK Fashion & Textile Association (UKFT), which is the most inclusive network for fashion and textile companies in the UK. UKFT brings together designers, manufacturers, suppliers, agents and retailers to promote their businesses and our industry, both in the UK and throughout the world.